Hillshire Farm Brands Launches New Creative Platform to Cleverly Communicate Quality

For the first time since 2016, Hillshire Farm Brands launched a new creative platform with spots by Leo Burnett across print, TV, radio, OLV, social, and banners.

“Oh, Hill Yeah!” has all the ingredients for a great sandwich and story – a distinctive campaign that cleverly communicates the brand’s quality in a fresh, clever and attention-grabbing way.

The goal is for this campaign to resonate with consumers, reminding them of the high quality and providing a reason to choose Hillshire Farm lunchmeat and sausage over all other competitors.