A cracker that’s music to our taste buds

It’s no secret Cheez-It will go to absurd lengths to bring the world new ways to enjoy its snacks made with 100% real cheese. So, when we came across an obscure Swiss study that found that aging cheese to hip-hop music could strengthen the taste and smell, we saw an opportunity for Cheez-It to puts its own spin on the findings. Introducing the limited-edition Cheez-It x Pandora Aged by Audio crackers—featuring cheese that had listened to a curated Pandora mixtape nonstop 24 hours a day for six months. To launch the new product, we created OLV, social messaging, package design and a sweepstakes, along with building a D2C website where people can pick up their own box. And with a Pandora partnership, we’ve combined Cheez-it’s dedication to producing the world’s best-tasting cheese snacks with the world’s love of hip-hop to create a one-of-a-kind snacking experience.