An iconic tagline, reimagined.

With our fully integrated “They’re That Gr-r-reat!” campaign, Tony is finding all the not-so-great things in culture and making them gr-r-reat by offering a bowl of crunchy, sugary, delicious Frosted Flakes. You’ll find Tony interrupting popular memes, showing up in popular TikTok trends, popping up in iconic movie scenes and being constantly on the lookout to intercept the not-so-gr-r-reat viral moment—all with a bowl of Frosted Flakes in his outstretched paw.